Unbox Videos

Sony has lost over $3 billion on the PS3

Think you paid too much for your Playstation 3? Don't expect any sympathy from Sony.

In the company's fiscal 2008 annual report, Sony revealed that they've now lost roughly $3.3 billion (that's billion with a B) on the Playstation 3 since its launch. That breaks down to $2.16 billion in 2007, followed by a notably smaller but equally daunting $1.16 billion loss in 2008.

The reason? Pricing the console below its production cost. That's right - that hefty $599 you paid for the PS3 back when it first launched was significantly cheaper than the cost of producing it in the first place, and while the retail price has come down some, the losses keep piling up.

Investors have reason to sweat. In a statement, Sony claimed "the large-scale investment required during the development and introductory period of a new gaming platform may not be fully recovered." They went on to note that they've invested a great deal of money into R&D for the console, a sum they might not be able to recoup if the PS3 "fails to achieve such favorable market penetration."

Sony fanboys should take heart, however. Losing money on hardware is relatively common in the video game biz, as companies routinely lower prices to sell more units and thus stimulate software sales. Sony's game division saw a 26% sales spike last quarter, a trend they expect will continue on the strength of strong exclusives like the recently released Metal Gear Solid 4 and the upcoming sequel Resistance 2.

But will it be enough?

Source : Yahoo! Games

PS3 set to deliver worldwide daily news

From PS3 Attitude: "During the Sony Strategic Meeting in Tokyo today, Sony announced a service that will allow PS3 owners to view daily world news interactively.

The system, billed under their Life with PlayStation brand, allows you to zoom around a virtual globe (not unlike the one in the Folding@Home application) and gain world news from various cities. The service will allow later on for geo-tagged pictures to be viewed on the globe, and is part of a whole slew of non-game services Sony are planning for the future.

The idea is a simple one. Since many people switch on their TVs in the morning to get news of what is going on, Sony want you to switch on your PS3 as well and use that to deliver the information you require, whilst playing music in the background and linking into other services to be announced in the future.

Since this new Life with PlayStation brand has been announced in a Strategic Meeting that concentrated on services that will be launched before March 2009, I think we can assume these new features will appear in the following eight months.

Source : ps3attitude

2008 Schwinn 500 Electric Scooter

The Schwinn 500 electric scooter has folding handlebars and removable seat for easy storage. Comes with variable speed power system-auto shut off, relay protection and fuel gauge. Top speed up to 15 mph and 8 mile range. For ages 13 and up: not to exceed 240 lbs.


* 13 to Adult

INTEX Pool Saltwater Chlorine Generator Chlorinator - NEW

No more red, burning eyes, faded clothes, and pool liners! Simply hook the Intex saltwater generator into the pool's water flow as directed, add the specified amount of salt, and the Chlorine Generator will do the rest. The pool's water is converted to an effective algaecide - and since salt doesn't evaporate or dissipate as chlorine does, the constant addition of chemicals is a thing of the past. Keep your pool incredibly clean, crystal clear and fresh at all times.


  • Hooks into most above ground pool filter pump systems
  • Includes hose attachments and electrical cord
  • Touch-sensitive control panel allows users to pre-program operating hours
  • Flow sensor system alerts operator to adverse operating conditions
  • For use with 15ft and 18ft Easy Set pools and 15ft, 18ft and 24ft Frame Pools

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